kyler
kennedy
thompson
One decade, a dozen industries, one very curious brain
I'm Kyler, a fierce Oxford comma advocate. I'm also a copywriter, creative consultant, designer, and creative director (plus more, depending on the day and the project). I've built things at startups and worked inside enterprise teams, freelanced for founders, and sat in-house at companies like AWS and Stripe.
I've picked up a vast, strange, and useful range of expertise along the way, from SaaS to healthcare to real estate, and I love the craft too much to specialize my way out of any of it.
content design copy creative
visual design concept art
visual design concept art
visual design concept art
creative strategy
- Messaging Architecture
- Visual Storytelling
- Positioning & Voice Refinement
The thinking behind the work. I translate business goals into brand decisions, from how you show up visually to what you say.
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Content & copywriting
- Long-Form & Editorial Copy
- UX Microcopy & Interface Writing
- Multi-Channel Content Systems
- Campaign Concepting
- SEO-Informed Content Strategy
- Social, Email, Collateral
9+ years creating cohesive multi-channel content systems that guide customers seamlessly through the marketing funnel.
design & digital experience
- Web Design & Development
- UI/UX Design
- Responsive & Accessible Design
- Prototyping & Wireframing
- Information Architecture
- Visual Systems & Style Guides
Building digital experiences that prioritize user flow while maintaining a brand-aligned visual identity.
operations & leadership
- Team Building & Creative Direction
- Stakeholder & Client Management
- Project & Program Management
- Cross-Functional Collaboration
- Workflow Systems & Tooling
- Agency & Vendor Partnerships
I know the infrastructure needed to make great creative. Leading teams, managing complexity, and building the operational backbone that lets good work ship consistently.
career
highlights
Campaign Marketing Manager
End-to-end campaign operations for Stripe's Global Campaigns and Paid Social teams. Building gated landing pages in Contentful, owning full marketing operations processes, and shepherding content through internal review. Developing paid social creative, coordinating localization across regions, and implementing workflow improvements across the production cycle.
Content Marketing Manager
Owned content strategy and production across editorial, social, video, email, and paid ads for AWS Startups. Lead copywriter for 10–15 conversion-focused assets monthly, led agency creative direction, and managed multichannel campaigns from brief to launch. Coordinated with sales and CS to align content with pipeline goals.
Content Marketing Manager
Early marketing hire in the SaaS legal AI space. Boosted organic engagement 20% in 60 days, hit the highest monthly impressions in company history (+53% MoM), and launched a cold lead newsletter with a 37.8% open rate and 7.4% CTR.
Copywriter/Client Messaging Strategist
Managed a portfolio of e-commerce clients from SMB to enterprise, consistently delivering 40%+ channel growth through strategic SMS campaign execution. Monitored ROI, engagement, and retention metrics to optimize account health. Also founded and led "Shades," a company-wide DEI employee resource group for people of color.
Copywriter
Contracted consultant developing copywriting strategies across website refreshes, brand voice guidebooks, paid social ads, emails, and thought leadership — collaborating with SMEs and editorial teams to align every deliverable with brand standards.
SOME PAST WORK
Click the headlines to view some bits and bobs.
aWS Startups
Ghostwriting; Blockchain / Generative AI Article
Various Clients
Copywriting; SMS Marketing
Edge Services & Solutions
Copywriting; Content Guide
Lexion
Copywriting; Email Sales Drip
In Creative Company®
Copywriting & Graphic Design; Pitch Deck
AWS Startups x TechCrunch Disrupt
Copywriting; Event Coverage
Stripe x Forrester Wave 2026
360 Campaign Production
"Click, Click Autoship"
Copywriting; Thought LeadershipIn Creative Company®
Website Copywriting & Website Design
Testii
Monial
“Kyler is a creative spirit, highly ambitious, and committed to getting feedback every step of the way. She brings a unique and fun voice to her writing—
authentic in her work and with her team. Kyler is an advocate, and especially fights for the customer. She has such a big heart. I loved working with Kyler and recommend her as a value
add to any team!”
HOW WE CAN COLLABORATE
Get embedded part-time creative leadership for teams that need strategic direction without a full-time hire. I'll own the creative vision, manage execution, and plug into your existing workflows.
I'm here to act as retained help for brands scaling their content engine. I can cover editorial planning, copywriting, asset creation, channel management, and team or agency direction.
For brands who need foundations, a website, and/or messaging architecture.
I'm here for end-to-end campaign support, from brief through launch: copy, creative direction, paid social assets, and cross-channel execution.
I love providing strategic counsel to marketing leaders, founders, or startups navigating a rebrand, launch, or creative pivot.