kyler
kennedy
thompson
content design copy creative
visual design concept art
visual design concept art
visual design concept art
creative strategy
- Brand Identity Development
- Messaging Architecture
- Visual Storytelling
- Positioning & Voice Definition
- Creative Brief Development
- Cross-Functional Alignment
The thinking behind the work. I translate business goals into brand decisions, from how you show up visually to what you say and why it lands.
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Content & copywriting
- Long-Form & Editorial Copy
- UX Microcopy & Interface Writing
- Multi-Channel Content Systems
- Campaign Concepting
- SEO-Informed Content Strategy
- Social, Email, Collateral
9+ years creating cohesive multi-channel content systems that guide customers seamlessly through the marketing funnel.
design & digital experience
- Web Design & Development
- UI/UX Design
- Responsive & Accessible Design
- Prototyping & Wireframing
- Information Architecture
- Visual Systems & Style Guides
Building digital experiences that prioritize user flow while maintaining a brand-aligned visual identity.
operations & leadership
- Team Building & Creative Direction
- Stakeholder & Client Management
- Project & Program Management
- Cross-Functional Collaboration
- Workflow Systems & Tooling
- Agency & Vendor Partnerships
I know the infrastructure needed to make great creative. Leading teams, managing complexity, and building the operational backbone that lets good work ship consistently.
career
highlights
Campaign Marketing Manager
End-to-end campaign operations for Stripe's Global Campaigns and Paid Social teams. Building gated landing pages in Contentful, owning full marketing operations processes, and shepherding content through internal review. Developing paid social creative, coordinating localization across regions, and implementing workflow improvements across the production cycle.
Content Marketing Manager
Owned content strategy and production across editorial, social, video, email, and paid ads for AWS Startups. Wrote 10–15 conversion-focused assets monthly, led agency creative direction, and managed multichannel campaigns from brief to launch. Coordinated with sales and CS to align content with pipeline goals.
Content Marketing Manager
Early marketing hire in the SaaS legal AI space. Boosted organic engagement 20% in 60 days, hit the highest monthly impressions in company history (+53% MoM), and launched a cold lead newsletter with a 37.8% open rate and 7.4% CTR.
Client Messaging Strategist
Managed a portfolio of e-commerce clients from SMB to enterprise, consistently delivering 40%+ channel growth through strategic SMS campaign execution. Monitored ROI, engagement, and retention metrics to optimize account health. Also founded and led "Shades," a company-wide DEI employee resource group for people of color.
Copywriter & Consultant
Contracted consultant developing copywriting strategies across website refreshes, brand voice guidebooks, paid social ads, emails, and thought leadership — collaborating with SMEs and editorial teams to align every deliverable with brand standards.
Testii
Monial
“Kyler is a creative spirit, highly ambitious, and committed to getting feedback every step of the way. She brings a unique and fun voice to her writing—
authentic in her work and with her team. Kyler is an advocate, and especially fights for the customer. She has such a big heart. I loved working with Kyler and recommend her as a value
add to any team!”
my Select Engagements
Embedded part-time creative leadership for teams that need strategic direction without a full-time hire. I own the creative vision, manage execution, and plug into your existing workflows.
Retained content strategy and production for brands scaling their content engine. Covers editorial planning, asset creation, channel management, and team or agency direction.
Intensive one-day or short-term engagement for founders who need brand foundations, a website, copywriting, or messaging architecture done fast and done right.
End-to-end campaign support from brief through launch: copy, creative direction, paid social assets, and cross-channel execution.
Strategic counsel for marketing leaders, founders, or agencies navigating a rebrand, launch, or content pivot.
Awesome work starts with
a conversation.
Location
- Los Angeles, CA (PST)
- United States
- kylerkennedy11@gmail.com
Say Hello!
Hello there. Feel free to send me Your thought, I 'd be glad to help You to accomplish and get your creating Your dreams.